Deglecy Computer · Digital Marketing
Mastering Email Marketing and Copywriting
An advanced hands-on course teaching persuasive email copywriting, campaign strategy, audience segmentation, and performance optimization through real-world projects and data-driven decision making.
35lessons
Advancedlevel
24 hoursto complete
0already enrolled
About this course
An advanced hands-on course teaching persuasive email copywriting, campaign strategy, audience segmentation, and performance optimization through real-world projects and data-driven decision making.
What’s included
Free to joinCreate an account and enroll at no cost.
Final examFinish all lessons, then take the exam.
CertificatePass the exam to earn your certificate.
Course content
Module 1: Foundation of Email Marketing5 lessons
Email Marketing Landscape15 min
Choosing an Email Platform20 min
Setting Up Templates18 min
Compliance and Ethics12 min
Creating Your First Account10 min
Module 2: Audience Research and Segmentation5 lessons
Building Buyer Personas22 min
Data Collection Strategies16 min
Segmentation Techniques20 min
List Hygiene Practices14 min
Audience Mapping Exercise18 min
Module 3: Persuasive Copywriting Fundamentals5 lessons
Core Copywriting Principles25 min
Writing Magnetic Headlines20 min
Crafting Strong Subject Lines18 min
Power Words and Triggers15 min
Headline Writing Workshop22 min
Module 4: Email Structure and Design5 lessons
Anatomy of High-Converting Emails20 min
Call-to-Action Optimization18 min
Visual Hierarchy Principles16 min
Mobile-First Design14 min
Building an Email Template25 min
Module 5: Campaign Planning and Strategy5 lessons
Mapping Customer Journeys22 min
Campaign Types and Goals18 min
Content Calendar Creation20 min
A/B Testing Strategies16 min
Planning Your Campaign Project25 min
Module 6: Writing Professional Marketing Emails5 lessons
Welcome Series Writing20 min
Promotional Email Writing22 min
Newsletter Composition18 min
Re-engagement Email Copy16 min
Writing Sprint Challenge25 min
Module 7: Performance Tracking and Analytics5 lessons
Key Email Metrics Explained18 min
Setting Up Tracking Systems20 min
Reading Analytics Reports16 min
Optimization Based on Data22 min
Final Campaign Review25 min