Deglecy Computer · Digital Marketing
E-commerce and Online Business Mastery
Build, launch, and manage a profitable online store from concept to checkout. This hands-on course covers store planning, product listings, pricing strategies, customer service, digital marketing, order fulfillment, and…
35lessons
Intermediatelevel
24 hoursto complete
0already enrolled
About this course
Build, launch, and manage a profitable online store from concept to checkout. This hands-on course covers store planning, product listings, pricing strategies, customer service, digital marketing, order fulfillment, and payment systems through real-world projects.
What’s included
Free to joinCreate an account and enroll at no cost.
Final examFinish all lessons, then take the exam.
CertificatePass the exam to earn your certificate.
Course content
Module 1: Planning Your Online Store5 lessons
Choosing a Profitable Niche15 min
Market Research and Competitor Analysis20 min
Writing a Business Plan25 min
Selecting Products and Suppliers20 min
Setting Up Store Infrastructure18 min
Module 2: Building Product Listings5 lessons
Writing Effective Product Descriptions15 min
Photography and Visual Presentation20 min
SEO for Product Pages22 min
Organizing Categories and Navigation18 min
Creating High-Converting Listings25 min
Module 3: Pricing and Profit Strategy5 lessons
Cost Calculation and Markup20 min
Competitive Pricing Analysis18 min
Discount and Promotion Planning22 min
Shipping and Tax Integration15 min
Setting Profit Margins20 min
Module 4: Customer Service Excellence5 lessons
Communication Best Practices15 min
Handling Returns and Refunds20 min
Using Helpdesk Tools18 min
Managing Customer Feedback22 min
Building Customer Loyalty25 min
Module 5: Digital Marketing Fundamentals5 lessons
Social Media Marketing Basics20 min
Email Campaign Creation22 min
Google Ads and SEO Overview25 min
Content Marketing for E-commerce18 min
Tracking Campaign Performance20 min
Module 6: Order and Payment Management5 lessons
Order Processing Workflow18 min
Payment Gateway Integration25 min
Inventory and Fulfillment22 min
Security and Fraud Prevention20 min
Tax Compliance Basics15 min
Module 7: Final Project and Launch5 lessons
Assembling Your Store25 min
Testing Checkout and Payments20 min
Launching Your Store18 min
Reviewing Business Plan22 min
Measuring Success Metrics20 min