Deglecy Computer · Digital Marketing
Digital Marketing Fundamentals
Master core digital marketing concepts including audience research, content strategy, advertising platforms, and data analytics. Students build a comprehensive digital marketing plan through hands-on projects and real-w…
35lessons
Intermediatelevel
24 hoursto complete
0already enrolled
About this course
Master core digital marketing concepts including audience research, content strategy, advertising platforms, and data analytics. Students build a comprehensive digital marketing plan through hands-on projects and real-world applications.
What’s included
Free to joinCreate an account and enroll at no cost.
Final examFinish all lessons, then take the exam.
CertificatePass the exam to earn your certificate.
Course content
Module 1: Marketing Strategy & Planning5 lessons
Setting Marketing Goals15 min
Competitive Analysis Methods20 min
SWOT for Digital Marketing12 min
Creating Marketing Timelines18 min
Budget Allocation Principles22 min
Module 2: Audience Research & Segmentation5 lessons
Customer Persona Development25 min
Market Research Techniques20 min
Demographic Data Analysis14 min
Behavioral Segmentation18 min
Audience Analytics Tools16 min
Module 3: Content Strategy & Planning5 lessons
Content Audit Process15 min
Editorial Calendar Building22 min
Content Marketing Funnel18 min
Brand Voice Development14 min
Content Distribution Planning20 min
Module 4: Search Engine Optimization5 lessons
Keyword Research Fundamentals25 min
On-Page SEO Techniques20 min
Technical SEO Basics18 min
Link Building Strategies22 min
SEO Performance Metrics16 min
Module 5: Online Advertising Platforms5 lessons
Google Ads Setup Guide24 min
Social Media Ad Creation20 min
Ad Copy Writing Tips15 min
Campaign Budget Management18 min
A/B Testing Fundamentals22 min
Module 6: Social Media Marketing5 lessons
Platform Selection Strategy16 min
Social Media Content Types14 min
Community Management Basics18 min
Influencer Partnership Planning20 min
Social Media Analytics25 min
Module 7: Analytics & Campaign Evaluation5 lessons
Google Analytics Setup22 min
Key Performance Indicators18 min
Conversion Tracking Methods20 min
Data Visualization Techniques15 min
Campaign Reporting Templates24 min